Cynopsis Measurement and Data Conference 2020
TV'S FUTURE IS IN OUR HANDS: CHANGE THE NARRATIVE
Before our very eyes, TV is reinventing itself as a powerful cross-platform medium. But it's what we, as an industry, choose to do next that will solidify and grow its position in the modern media mix. The future of TV is in our collaborative hands.
Through industry-wide collaboration, we have the opportunity to protect ad spend and attract advertisers back to TV - all while ensuring it's a "win-win-win" for sellers, buyers and viewers alike.
Explore how this highly competitive space can better collaborate to protect and grow the TV ecosystem. (After all, we're all working toward the same thing!)
Discover how brands, including those that came to TV for the first time during the pandemic, are leveraging this fragmented market to reach and engage with audiences across platforms and devices. Learn how advertisers and publishers are leaning into measurement and identity to power these changes.
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