VAB Leading Conversations
Cynopsis Measurement & Data 2021
Targeting Niche Audiences
With an eye towards addressing a range of diverse constituencies, what should we be doing as an industry to better target and deliver to niche audiences – from both a programmer and marketer perspective. A look at microsegments and how they can be best combined.
Bill Daddi President Daddi Brand Communications - Moderator
Sam Garfield VP Data Intelligence AARP Services
Betsy Rella Vice President, Research & Data New York Interconnect
Marianne Vita SVP, Director of Integrated Strategy & Marketing VAB
What are nice audiences?
“It can be groups that are not being marketed to like older adults. We’ve done lot of work and insights pieces on the fundamental disconnect. Half of the US population is over the age of 50. It underscores the need for us to shift from traditional buying on age and gender. It needs to be based on lifestyle and purchase behavior.” - Marianne Vita
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