Diversity in Ad Creative, A Report by Extreme Reach
Across the Industry

Diversity In Ad Creative hare of search predicts market share growth

Gender, Age, Race & Ethnicity Benchmarks

Partner Insights by Extreme Reach

1 Million Ads. 4 Years. 27 Ad Verticals.

The Findings May Surprise You.

A new, AI-driven report from Extreme Reach analyzes 1 million ads deployed in North America on linear TV and digital platforms, assessing each ad for its composition by ethnicity, race, gender, and age.

The large-scale, first-of-its-kind study leverages artificial intelligence and machine learning, supported by human quality check, to scan and analyze ads across 27 verticals. The report provides the industry with the first benchmarks by which marketers can measure their own goals and progress.

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