DTC Day 2021 with Jason Wiese
Across the Industry

How to Differentiate and Succeed As A Challenger Brand


Jason Wiese moderates a panel at DTC Day: How to Differentiate and Succeed As A Challenger Brand. 

The panel features: 

  • Dr. Kathrin Hamm, Founder and CEO at Bearaby 
  • Jennifer Ross, Co-Founder at Swoon
  • Asher Hunt, Co-Founder, Bite

They discuss how to create a successful direct-to-consumer brand that audiences will love. Bearaby, Swoon and Bite also share how Covid affected their business, why and if they had to pivot any of their strategies, and what opportunities arose during COVID for their brand.  Their conversation also focuses on maintaining the commitment they have to their customers, especially as they continue in growth mode.     

Check out the full session below.   

Jason Wiese, SVP & Director of Strategic Insights, VAB

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