Connected TV and streaming are no longer emerging channels—they are the foundation of modern video investment. As marketers plan for 2026, success depends on understanding how CTV performance, streaming behaviors, and data-driven decision-making intersect to drive measurable growth and ROI. We’ll explore how CTV is reshaping the advertising landscape—from precise targeting and creative flexibility to its growing role in performance marketing and omnichannel strategies. Paired with a deep dive into the latest streaming trends, audience behaviors, and analytics innovations, this conversation will reveal how leading marketers are prioritizing the metrics that matter, adapting to shifting consumer habits, and turning streaming data into smarter investment decisions.

What you'll learn:

AI is transforming video measurement—but not in the ways most headlines suggest. As marketers demand greater accountability from premium video investments, AI is becoming a practical engine for speed, scale, and smarter insights across measurement workflows. Hear directly from senior executives in the video measurement space as they share how AI is being used in the real world today—from automated data processing and synthetic audiences to emerging agentic survey approaches. We’ll cut through the noise to reveal what’s delivering value, what’s still experimental, and how these advancements are reshaping how premium video performance is measured and optimized as well as how to apply these learnings to build more confident, future-ready video strategies.

What you'll learn:

Premium video is no longer just about storytelling—it’s becoming a powerful engine for discovery, interaction, and commerce. We’ll explore how shoppable TV, interactive creative, and data-driven innovation are enabling brands to connect inspiration to action—while maintaining the premium, high-impact environments marketers trust. In this forward-looking session, industry leaders unpack how shoppable video, emerging ad formats, and data-driven creative are transforming premium video into a performance engine. Designed for marketers planning smarter investments in 2026 and beyond, this conversation reveals how to harness innovation in premium video to drive performance, differentiation, and real business growth—moving seamlessly from inspiration to transaction.

What you'll learn: