The Halo Effect of TV
Important Insights for Reaching Your Customers & Building a Healthy Brand
Building a Healthy Brand
In the current environment, advertising strategies are adapting to a different set of market dynamics. Upper-funnel awareness is key for brands to maintain growth now more than ever, in order to reach potential customers.
During this webinar, you’ll learn the key findings of the three-part research series, The Halo Effect, as well as…
- How to drive both short-term and long-term impact for your brand
- The key to improving digital campaign performance
- Best practices for testing advertising messages before scaling
- Danielle DeLauro, EVP, VAB
- Jo Kinsella, President, TVSquared
- James Rothwell, VP, Global Brand & Industry Relations, Comcast Advertising
- Duane Veran, CEO, MediaScience
Don't forget to check out our accompanying paper, The Halo Effect: TV as a Growth Engine published in partnership with Effectv which provides an analysis of the impact that TV has on a brand’s digital storefront and platform.
To learn how TV gives brands at all life stages the platform to catapult their business forward, Download our report, 'The Halo Effect: TV as a Growth Engine'.
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