Building a Healthy Brand

In the current environment, advertising strategies are adapting to a different set of market dynamics. Upper-funnel awareness is key for brands to maintain growth now more than ever, in order to reach potential customers. 

During this webinar, you’ll learn the key findings of the three-part research series, The Halo Effect, as well as… 

• How to drive both short-term and long-term impact for your brand 
• The key to improving digital campaign performance 
• Best practices for testing advertising messages before scaling 
• +More

Speakers include: 

• Danielle DeLauro, EVP, VAB 
• Jo Kinsella, President, TVSquared 
• James Rothwell, VP, Global Brand & Industry Relations, Comcast Advertising 
• Duane Veran, CEO, MediaScience

Don't forget to check out our accompanying paper, The Halo Effect: TV as a Growth Engine published in partnership with Effectv which provides an analysis of the impact that TV has on a brand’s digital storefront and platform.  

To learn how TV gives brands at all life stages the platform to catapult their business forward, Download our report, 'The Halo Effect: TV as a Growth Engine'.