The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold House
VAB Leading Conversations

The Importance of Accurate Asian and Pacific Islander Female Representation: SeeHer and Gold HousE

Advertising Week New York 2022

SeeHer, the largest global movement to eliminate gender bias in marketing, media, and entertainment, and Gold House, the leading Asian and Pacific Islander (API) changemaker community, partnered to encourage an intersectional approach to the creative development process so that more API women and girls see themselves authentically reflected in content. The API #WriteHerRight guide serves to illuminate the extensive opportunities for genuine and nuanced depictions of API women and help storytellers become aware of unconscious biases.

You can also watch the accompanying session from Advertising Week New York with:

  • Janice Min, CEO & Co-Founder, The Ankler - Moderator
  • Eva Chen, Author and Director of Fashion Partnerships, Instagram
  • Padma Lakshmi, NY Times Bestselling Author, Host & Executive Producer
  • Geena Rocero, Producer, Writer Director
  • Jeannine Shao Collins, SeeHer, Associaton of National Advertisers

Unconscious bias continues to influence how Asian and Pacific Islander (API) female characters are depicted in media and marketing. To help creative teams more accurately represent API women and girls in these industries, SeeHer, the largest global movement to eliminate gender bias in advertising and entertainment, Gold House, the leading Asian and Pacific Islander changemaker community, AMC Networks, Meta, Paramount Network, Publicis Groupe, Shutterstock and more have joined forces to create the first-ever #WriteHerRight: API Female Storytelling Guide.

This panel will officially launch the guide and include key insights from entertainment and advertising leaders, as well as feedback on the state of the industry from API women and girls. This panel discussion will illuminate the immense opportunity that lies in authentic representation. The conversation will emphasize the need to invest in API women in front of and behind the camera, so the industry can better portray API women and girls, who are so often underrepresented or stereotyped.

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