Mastering CTV in 2025:
Strategies for Success in a Fragmented Streaming TV Landscape
đź“…Tuesday, June 10, 2025 | đź•›12:00PM - 12:30PM ET
Streaming has become the dominant force in TV consumption, with consumers embracing its convenience, choice, and control. Connected TV (CTV) is now the fastest-growing advertising channel — and this year, eMarketer projects that 87% of U.S. households will be CTV households, and 46% of daily TV time will be spent on Connected TV.
Join Premion and the VAB as we explore the findings from our latest Streaming TV Playbook, developed in partnership with BIA Advisory Services. This session will equip advertisers with the latest insights and strategies to successfully navigate the rapidly evolving — and increasingly fragmented — CTV ecosystem. We’ll dive into the trends shaping the future of streaming and offer actionable insights for planning, buying, and measuring impactful CTV campaigns.
What you’ll learn from these industry leaders:
- Navigating a crowded and complex streaming TV landscape
- Strategic planning for CTV campaigns aligned with your marketing goals
- Unlocking the power of audience targeting and local relevance
- Measuring what matters: KPIs for digital performance, website attribution, sales impact, and brand lift
- Real-world examples: Case studies demonstrating CTV campaign success
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MODERATOR
Leah Montner-Dixon
Director, Audience & Behavioral Insights
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As a VAB Strategic Insights team member, Leah Montner-Dixon is a certified “media detective” who utilizes her skillset to create marketer’s guides, reports, infographics and videos to address the most pressing industry topics and questions. Her previous experience working on the agency side gives her an informed perspective of marketers' needs.
As a longtime fan of H. Jon Benjamin, Leah’s love for "Bob’s Burgers" is known around the office. She is also a proud former resident of Astoria, Queens, and would argue that Queens is much cooler than Brooklyn.
PANELIST
Lindsay Aiello
Director of Sales Enablement
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Lindsay Aiello is a digital marketing and sales leader proficient at building thoughtful, impactful advertising strategies and coaching others to do the same.
She currently serves as Director of Sales Enablement for Premion, the industry-leading CTV/ OTT company. Prior to her current role, she spent 15 years at TEGNA, working her way up from Account Executive to Local Sales Manager to Digital Sales Manager in Jacksonville, FL and Houston, TX. She also spent 13 years as the press box Play-by-Play Announcer for the Houston Texans.
Lindsay is guided by passion, determination, empathy, integrity and a relentless desire to learn and lead by example. She currently lives in The Woodlands, TX with her high school sweetheart husband Rick, their two kids Logan and Lila, and their dog Forrest.
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