Matrix media ad sales summit
Come see VAB President & CEO Sean Cunningham in Fort Lauderdale, FL from November 9-11.
The Matrix Media Ad Sales Summit, now in its 5th year, is an in-person Summit that brings together executives from across the media advertising ecosystem to discuss and collaborate on how to advance the development of a prosperous marketplace that promotes industry-wide automation, data consistency, and transparency. Each session will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths.
REINVENTING MEASUREMENT + OUTCOMES
The chorus of dissatisfaction with legacy TV ratings' historical locks on both audience measurement and trading currency is reaching a crescendo - and ad practitioners on both sides of the aisle are clamoring for new approaches and improved solutions. We tackle the elephant in the room with a discussion of how and what the transactional future might soon evolve to.
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