VAB Leading Conversations
Maximize the Impact of Your TV Campaign with Audience-Based Buying
Quirks Media Op-Ed by Danielle Delauro, VAB EVP
How can advertisers best equip themselves for media buying innovation? VAB EVP Danielle DeLauro shares her own experiences, guidance for advice and how to successfully get started with an audience-based TV buying strategy- and why it's the key to business growth. Read more here.
When advertisers shift to an audience-based approach – and execute smartly and strategically – campaign efficiency and effectiveness both tremendously benefit. Further, like digital campaigns, when a TV campaign is planned against specific audiences, there is the ability for further enhancements and refinement, which is key to ultimately producing greater results.
By Danielle Delauro
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