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Jason Wiese serves as senior vice president, director of Strategic Insights at VAB and leads the insights team in producing actionable, unique intelligence about today’s complex video environment to help marketers make fully informed media decisions. Jason has been instrumental in developing and overseeing VAB’s most sought-after marketer’s guides and reports on topics spanning the video landscape. He is the key architect behind VAB’s distinctive and recognized analyses within the areas of comparable metrics, attribution and social TV, among others. Prior to joining VAB, Jason’s multifaceted media career spanned both the advertising agency and TV network sides of the business. On the agency side, he led strategy and investment teams in the development of innovative, integrated campaigns for a range of successful, high-profile brands such as Brown-Forman, Dyson, Kohl’s Department Stores, Lowe’s Home Improvement, Sony Electronics, Exxon Mobil and Avis Rent-A-Car. At Discovery Communications, he developed ad sales strategies for brands across a portfolio of 14 TV networks including Discovery, TLC and Animal Planet and also worked closely with the corporate strategy and development teams to identify new opportunities for revenue generation. His experience working with clients beyond media strategy and investment across marketing disciplines instilled a strong understanding of the communications ecosystem and the challenges marketers face to drive successful outcomes. Jason frequently speaks at industry events throughout the country on a wide range of topics such as the current video landscape, the evolution of media behaviors, future trends and innovations. He earned his Bachelor of Science degree in Communications from the University of Miami where he also held his first role in television as a WAMI-TV intern in Miami Beach. Jason resides in Manhattan.

As VP of Measurement Solutions, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology. Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns. Following his time at Effectv, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role, Ben led the activation efforts across their Enterprise and Advanced TV client base, working with organizations including Spectrum Reach, Cox Media, Ampersand, Tegna, and Tubi. While at TVSquared, he educated and coached over 5,000 media professionals across the US and Europe on measurement technology, methodology and data positioning. Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers. Ben is a classically trained pianist, enjoys the outdoors and visiting museums wherever he travels. True to his love of advertising and media, his favorite TV show is Mad Men.