Moving the Industry Forward Through the Evolving 'New Normal'
VAB EVP Danielle DeLauro was invited to speak on Ampersand’s Partners + Insights Series, Moving Forward Together. She talks with Ampersand SVP Marion Hargett discussing COVID-19 viewing trends and solutions for current challenges that marketers are facing. Danielle also provides equally valuable guidance on how to think strategically about advertising during a pandemic and economic downturn. They discussed: TV viewership in the time of COVID-19 The advantages of the increased adoption of new technology, MVPD VOD and streaming services Guidance on how to strategically think about advertising during the current economic environment.
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