The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing | Dec 2 @12pmET | Register Now!
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The Power Play: Unlocking Consumer Insights to Win in Women's Sports Marketing

🖥️ Don’t miss this must-see session uncovering how data-driven insights and inclusive marketing strategies are helping brands harness the explosive growth and fan engagement fueling the women’s sports revolution.

Women’s sports are having a moment. With surging fan engagement across genders, expanded media inventory, and bold brand investments, the business case for marketers has never been stronger. Join us for a dynamic conversation with industry experts as we bust myths, explore inclusive marketing strategies, and reveal how attitudinal and behavioral data can drive smarter activation. Discover how to tap into the momentum and make your mark in the evolving sports landscape.

What you’ll learn:  

  • The Rise of Women’s Sports & Fandom: Discover how women's sports and leagues are growing rapidly, who's really watching, and how cultural moments are reshaping fan engagement.
  • Business Opportunity for Marketers: Learn how brands are capitalizing on the expanding media inventory and fan base in women’s sports and how you can too.
  • Gender Inclusivity in Sports Marketing: Gain insights on how gender differences in fan motivations can inform inclusive creative and sponsorship strategies.
  • Data-Driven Strategy & Activation: Understand how attitudinal and behavioral data,  can help marketers activate audiences and measure creative effectiveness.

REGISTER HERE

Session Speakers

MODERATOR

Leah Montner-Dixon

Director, Audience & Behavioral Insights




PANELIST

Emily Williams

Research Manager, Focus Studies


PANELIST

Christine Guilfoyle

President



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