
The Power Play: Unlocking Consumer Insights to Win in Women's Sports Marketing
🖥️ Don’t miss this must-see session uncovering how data-driven insights and inclusive marketing strategies are helping brands harness the explosive growth and fan engagement fueling the women’s sports revolution.
Women’s sports are having a moment. With surging fan engagement across genders, expanded media inventory, and bold brand investments, the business case for marketers has never been stronger. Join us for a dynamic conversation with industry experts as we bust myths, explore inclusive marketing strategies, and reveal how attitudinal and behavioral data can drive smarter activation. Discover how to tap into the momentum and make your mark in the evolving sports landscape.
What you’ll learn:
- The Rise of Women’s Sports & Fandom: Discover how women's sports and leagues are growing rapidly, who's really watching, and how cultural moments are reshaping fan engagement.
- Business Opportunity for Marketers: Learn how brands are capitalizing on the expanding media inventory and fan base in women’s sports and how you can too.
- Gender Inclusivity in Sports Marketing: Gain insights on how gender differences in fan motivations can inform inclusive creative and sponsorship strategies.
- Data-Driven Strategy & Activation: Understand how attitudinal and behavioral data, can help marketers activate audiences and measure creative effectiveness.
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Session Speakers
MODERATOR
Leah Montner-Dixon
Director, Audience & Behavioral Insights

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Leah Montner-Dixon is Director, Audience and Behavioral Insights for the Strategic Insights & Measurement team, is a ‘media detective’ who applies her investigative skills and research expertise to uncover key trends and deliver actionable insights. She specializes in custom research, with her background in psychology driving a deep passion for understanding how both consumers and marketers think. She excels at simplifying complex data to help marketers make informed decisions in a dynamic media landscape.
PANELIST
Emily Williams
Research Manager, Focus Studies

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• Emily Williams serves as Research Manager, Focus Studies at MRI-Simmons, the leading provider of actionable insights on the American consumer. Leading multiple studies on evolving consumer trends, Emily is known for her compelling data storytelling and her ability to uncover insights that drive strategic business decisions across media, brand, and agency. In her role as Research Manager, Emily runs projects measuring consumer behaviors and opinions across sports fandom, gaming, retail technology, podcast and TV engagement, health habits, and cultural trends. Each year, she manages the planning, execution, and release of 10-15 study waves and designs and authors 8+ comprehensive consumer reports detailing the newest trends. In 2022, Emily pioneered MRI-Simmons' Trending Topics Study, a quarterly study focused on consumer behaviors and intentions as they relate to 'what's trending' and current events. She is passionate about keeping up with the latest in research design and stays abreast of innovations in retail and media. Before joining MRI-Simmons, Emily was the Research & Insights Lead at Credo Higher Education Consulting, where she led Pathways to Student Success, Thriving Diagnostic, and Admitted Student Research projects impacting initiatives for 50+ private institutions annually. Her research informed enrollment strategies, financial aid packaging, and retention initiatives for colleges and universities across the country. In prior roles, Emily spearheaded internal company assessments including staff climate evaluations, and she produced research proving client impact to support internal product development and business storytelling. As a naturally curious strategist and data nerd, Emily is regularly found digging for insights, writing blogs, and speaking in webinars, conferences, and MRI-Simmons video content. Outside of work, Emily is likely indoor rock climbing, starting a home renovation project, trying new cocktail recipes, or hosting friends with her husband Evan and three cats Harper, Milo, and Felix.
PANELIST
Christine Guilfoyle
President

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Christine Guilfoyle serves as President of SeeHer, the global initiative to champion the positive representation of women and eliminate gender bias in marketing, media, and entertainment. With more than 20 years of experience overseeing some of the country’s most influential women’s lifestyle brands, Christine brings an innate ability to cultivate high-value relationships and drive rapid, ongoing growth for organizations and brands.
Prior to being appointed President of SeeHer, Christine was the Executive Vice President of Membership where she increased the organization’s membership to more than 7,250 of the world’s leading brands, media companies, platforms and research organizations. During that time, Christine led efforts to embed SeeHer’s portfolio of tools, measurement, best practices, and trackers into members’ workstreams. She also led member support of SeeHer key initiatives, including SeeHer in Sports, SeeHer Entertainment, the SeeHer Media Task Force, and the launch of SeeHer Health.
Before joining SeeHer, Christine was the SVP, Group Publisher at Meredith Corporation. While there she notably oversaw sales and marketing for Better Homes & Gardens, the largest brand at the Meredith Corporation. Working with media brands like Martha Stewart Living, Shape, and more, she also helped launch The Magnolia Journal, Meredith’s partnership with Chip and Joanna Gaines, as well as Allrecipes magazine, the print companion to the world’s largest food website. Before that, she was a Publisher at WWD, where she oversaw advertising and marketing business for WWD and WWD.com. Prior, she was at Reader's Digest Association where she was the launch Publisher of Every Day with Rachael Ray, which was recognized as the media launch of the year by Ad Age, Adweek and MIN.
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