Reed Kiely is a “media detective” that utilizes his investigative skills and research know-how to help develop marketer’s guides, reports and webinars on a wide variety of industry topics including: streaming, FAST, convergent tv, attribution, and cinema advertising. As the Director of Data Insights & Trends for the Insights and Measurement team at VAB, Reed draws on his media industry background to simplify complex topics and help marketers make informed media decisions. His previous media agency experience with planning and optimizing multiplatform video campaigns is an important lens for his work. Reed balances his analytical side by tapping into his creative side to craft compelling narratives through storytelling and developing new data visualizations that are included throughout VAB content.

Brian Katz is Senior Vice President of Media & Partnerships at MRI-Simmons and has three decades of experience in creating, selling and executing cross-platform media and advertising performance-driven measurement solutions in the marketplace. At MRI-Simmons, Brian works with a team that drives partnership engagements across industry verticals such as, programmers, MVPDs digital and ad tech platforms. Brian works closely with clients to help them drive revenue growth and effectiveness of their advertising and consumer-driven businesses -- and does so with the best-in-class data and insights capabilities offered by MRI-Simmons.

Since joining Horizon in 2011, Michele has been a pivotal force in the evolution of Insights at Horizon. As the Chief of Horizon Futures and a seasoned strategist and innovator, she plays a crucial role in advising Business Solutions, Product, and Investment teams on cultural trends, consumer insights, multicultural strategy and channel planning. Her expertise spans a broad spectrum of the advertising field, from consumer & cultural insights and data-driven media planning to media research & analytics. A firm believer in the power of building and evolving solutions, Michele continuously seeks out better methods and strategies that create differentiation for clients. Her current role as a strategic consultant and futurist impacts a diverse portfolio of brands including Capital One, Revlon, Gogo Squeeze, Kohl's and AMC Networks. Recognized as one of Broadcast & Cable’s Top Planners and Strategists, Michele’s commitment to excellence and the pursuit of innovation make her an invaluable asset to any brand.

Brian Lin is Senior Vice President of Product Management at TelevisaUnivision, the world’s leading Spanish-language media and content company. In this role, Lin leads product management for TelevisaUnivision’s advertising sales organization, driving strategy and productization of new capabilities across the advanced advertising ecosystem. Lin leads a team focused on building or partnering to enable capabilities across DDL, Addressable, New Interactive Ad formats, and commerce. 

An industry veteran, Lin has over a decade of experience leading product innovation for companies like VideoAmp, Viacom, OpenAPCablevision, and MadHive, where he served as Chief Product Officer. At Madhive, Lin drove product and strategy for the company’s SaaS-based suite of customizable solutions, which includes tools for everything from audience forecasting and targeting to supply management and cross-platform attribution against its proprietary OTT-first device graph.