PANEL

Measuring Results

A look at the latest ways of measuring campaign performance, from counting impressions to determining return on investment. Panelists will discuss which metrics are important and how big data affects how they do their jobs.

PANEL

Addressable Advertising

Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how marketers can orchestrate campaigns across platforms to reach consumers at scale.

SPECIAL PRESENTATION

Exposing the Double-Standard in Video Advertising

The latest ad fraud scandal has pulled into sharp focus the lack of a level playing field between multi-screen TV platforms and walled gardens on campaign management. Who loses? Marketers, who rely upon campaign accuracy, transparency, and, most importantly, performance to drive their KPIs, as well as premium video platforms whose inventory is planned, sold and measured on a different standard. In this eye-opening presentation, you’ll see why this latest breach in campaign transparency is so significant and how it is impacting both ad sellers and buyers in today’s marketplace.

PANEL

Trends in Global & Local Media

Every week, Hispanics watch 33 billion minutes of television. This panel of leading media buyers and TV media sales executives looks at the rapidly growing opportunities with ad-supported streamed content. Are brands following the global trend, or are they remaining loyal to traditional linear media?