NYC TV Week 2023
VAB's Sean Cunningham and Danielle DeLauro spoke to industry experts on the biggest issues, trends and changes on the horizon.
SEPTEMBER 11 - 14, 2023 | ETC.VENUES, 360 Madison Ave
CONTENT CREATION. ADVERTISING TRENDS. DISTRIBUTION, ANALYTICS & REVENUE STREAMS.
Three tracks curated by the editorial teams behind Next TV, Broadcasting + Cable and Multichannel News will provide a one-of-a-kind destination designed to give the whole picture of the latest developments in the fast-moving TV industry.
VAB's Sean Cunningham, President & CEO, and Danielle DeLauro, EVP, spoke at NYC TV Week on ad fraud & transparency, measuring campaign performance, addressable advertising, and trends in global and local media.
PANEL
Measuring Results
Monday, September 11 | 10:00-10:35am ETA look at the latest ways of measuring campaign performance, from counting impressions to determining return on investment. Panelists will discuss which metrics are important and how big data affects how they do their jobs.

MODERATOR
Sean Cunningham
President & CEO


PANELIST
Larry Allen
Vice President and General Manager, Data & Addressable Enablement


PANELIST
Erica Barnes
Senior Director, Audience Innovation


PANELIST
Mohammad Chughtai
Global Head of Advanced TV


PANELIST
Leslie Wood
Chief Research Officer




PANEL
Addressable Advertising
Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how marketers can orchestrate campaigns across platforms to reach consumers at scale.

MODERATOR
Danielle DeLauro
Executive Vice President


PANELIST
Matthew Barnes
Vice President, Programmatic Sales


PANELIST
Rob Christensen
VP, Sales & Partnership


PANELIST
Matt Frattaroli
VP, Digital Platform & Agency Partnerships



SPECIAL PRESENTATION
Exposing the Double-Standard in Video Advertising
The latest ad fraud scandal has pulled into sharp focus the lack of a level playing field between multi-screen TV platforms and walled gardens on campaign management. Who loses? Marketers, who rely upon campaign accuracy, transparency, and, most importantly, performance to drive their KPIs, as well as premium video platforms whose inventory is planned, sold and measured on a different standard. In this eye-opening presentation, you’ll see why this latest breach in campaign transparency is so significant and how it is impacting both ad sellers and buyers in today’s marketplace.

PRESENTED BY
Sean Cunningham
President & CEO




PANEL
Trends in Global & Local Media
Every week, Hispanics watch 33 billion minutes of television. This panel of leading media buyers and TV media sales executives looks at the rapidly growing opportunities with ad-supported streamed content. Are brands following the global trend, or are they remaining loyal to traditional linear media?

MODERATOR
Sean Cunningham
President & CEO


PANELIST
Gloria Constanza
Partner, Chief Contact Strategist


PANELIST
Michael Roca
Executive Director, ELEVATE


PANELIST
David Tardio
VP, USH Ad Sales


PANELIST
Alex Minicucci
VP, Director Video Investment




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