Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover
VAB Leading Conversations

Q&A with VAB CEO Sean Cunningham on VAB’s role in the TV ad industry’s measurement makeover

Interview with Digiday

In an interview with Digiday, VAB President & CEO Sean Cunningham discussed the work that the VAB is doing to create new standards for TV measurement, when those standards will be announced and whether the VAB can be an objective party considering it counts some measurement providers — but not Nielsen — as dues-paying members.

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