VAB Leading Conversations
Q&A with VAB CEO Sean Cunningham on VAB’s role in the TV ad industry’s measurement makeover
Interview with Digiday
In an interview with Digiday, VAB President & CEO Sean Cunningham discussed the work that the VAB is doing to create new standards for TV measurement, when those standards will be announced and whether the VAB can be an objective party considering it counts some measurement providers — but not Nielsen — as dues-paying members.
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