2022 Holiday Report From Samba TV and HarrisX

The 2022 holiday shopping season is already in full swing and with Americans continuing to embrace a “return to normalcy,” retailers are on the look-out for clues to what the season holds from consumer spending during a very turbulent economic season.

Consumers are in the midst of a multi-year evolution transforming both how they shop and how they consume content.  Mix in a complex economic outlook and the most fragmented consumer engagement landscape in history, and we are on par to see one of the most unique holiday shopping seasons in recent memory. To understand what is in store for this year’s shopping season, Samba TV partnered with the global research firm HarrisX to survey more than 2,500 adults across the U.S. and in every demographic group. This year’s findings offer detailed insights into not only what consumers plan to shop for and how they plan to shop, it also provides the clearest blueprint yet for successful advertiser engagement.