Sean Cunningham, VAB President & CEO recognized in Crain's 2023 New York Business' Notable Leaders in Advertising, Marketing and PR
Sean's Industry Contributions
The honor is in recognition of Sean's industry contributions over the past 18 months, which include:
- Launching and leading the VAB Measurement Innovation Task Force.
- Uncovering nearly 30 billion uncounted ad impressions, totaling $350 million worth of ads, this included 7M Black impressions and 5.5M Hispanic impressions uncounted.
- Serving as a key player in the ANA Cross-Media Measurement initiative.
Under his leadership, VAB has paved the way to an unprecedented industry shift on the front of measurement and currency—away from the old guard and toward a new era defined by unmatched competition, innovation and collaboration among measurement providers and publishers.
"In my twenty years in my role at VAB, the past two years have been among the most exciting and inspiring. It is gratifying to see all the competition, innovation and collaboration play out within an industry that continues evolving, advancing and transforming," said Cunningham. "We have the opportunity to better draw the bold line for marketers between premium video's sticky hold on their coveted customer groups and achieving that advertiser's full range of sales and brand outcomes; and I believe vigilant commitment to high transparency standards is the way to get all the way there."
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