As VP of Measurement Solutions, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology. Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns.

In her current role, Helen Katz leads the global Data Intelligence practice at Publicis Media, a central team that provides strategic insight, measurement solutions, best practices and thought leadership in analytics and research.  Helen oversees global data and research partnerships for Publicis Media and is a trusted industry expert on data quality and reliable measurement.   Helen began her career as an advertising professor at Michigan State University.  She has taught at NYU and DePaul University.  The 9th edition of her textbook, The Media Handbook was published in April, 2025.

Kym Frank serves as Senior Vice President, Ad Sales Research, FOX Corporation.  In this capacity, she leads the centralized, cross-platform research and measurement team developing attribution models and analytics that inform and shape future ad innovation. Before joining FOX, Frank served as Global Chief Experience Officer at Motionworks where she led customer-facing functions, including insights, enterprise and partnership sales, marketing, business development, product research, international, and thought-leadership for this mobile population intelligence provider to the media industry and other sectors. Prior to that, she served as President of Geopath where she led all aspects of the non-profit audience measurement organization for the out-of-home (OOH) media industry serving nearly 400 members and thousands of users. Earlier in her career Frank has held a number of senior-level leadership positions in the research industry including Senior Vice President, Client Solutions for Symphony Advanced Media, a cross-platform measurement start-up, and Senior Vice President, Strategic Insights, ZenithOptimedia. Frank earned a Master of Arts degree in Speech and Communications from Montclair State University and holds a Bachelor of Arts degree in Communications from the University of Pennsylvania. Industry awards include Cynposis’ “Top Women in Media” and “Top 25 Leading Women Entrepreneurs, Intrapreneurs, & Brand Builders.” Frank’s volunteer work includes serving on the Media Ratings Council, Market Research Council, and the Digital Signage Federation.

Zachary Farrell is a seasoned leader with over a decade of experience in media planning and client strategy, with deep expertise in multi-channel media across the health and wellness sector. Now in his sixth year at IQVIA, Zach operates at the intersection of measurement innovation and identity strategy, driving cross-functional collaboration to future-proof data capabilities in a privacy-first, omni-signal ecosystem. Key Responsibilities: • Identity & Measurement Strategy: Leads the development of scalable, future-ready identity and measurement frameworks. • Data Collaboration & Enablement: Champions data collaboration across clients, partners, and internal teams to enhance product performance and insights. • Implementation Oversight: Manages strategies across platforms, ensuring accurate, industry-evolving data collection. • Stakeholder Engagement: Distills complex identity and measurement concepts into actionable strategies for diverse stakeholders. • Go-to-Market & Training Support: Supports GTM efforts, vendor management, and training to drive adoption of innovative measurement solutions. .

Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks, and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China, and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China and currently resides with his family in New York.

Sean Cunningham leads VAB, marketers' foremost industry source for insights-driven video research, intelligence and thought leadership in the U.S. With deep ad agency experience as a senior-level strategic advisor to marketers on all media formats, Sean is passionate about championing marketers in their quest to maximize outcomes, solve business challenges, build high-value brands and drive overall sales and profitability growth. The continual evolution of VAB reflects his belief in the perpetual drive to reinvent a successful company as a pillar advantage for all marketers.

Peter is a media industry veteran with a track record of success. As the Executive Chairman of VideoAmp, he brings decades of strategic leadership and deep industry expertise to guide the company through the evolving landscape of media measurement and advertising technology. Peter's extensive career includes leadership roles at Tribune Media, FOX Entertainment, FX Networks, and Discovery Communications, where he achieved impressive milestones and led award-winning initiatives. As a trusted advisor to VideoAmp since 2019, Peter is now poised to accelerate the company's growth in this dynamic industry. His vision and commitment to revolutionize the advertising and entertainment sectors make him a driving force behind VideoAmp's continued success.