TVOT LIVE! Spring 2021
Across the Industry

TVOT LIVE! Spring 2021

April 26 - April 30

Sean Cunningham, VAB President & CEO will moderate a 3-part panel on Audience-Based Buying in Action on Thursday, April 29, 3:05pm-4:05pm EDT.

Audience-Based Buying in Action 

Join us through three conversations, where we'll hear the fresh perspectives and first-hand experiences of industry leaders. We'll discuss how to best unlock the potential of audience-based buying, how success is being quantified, and new innovations in how audiences are defined, bought, measured and optimized for impact. As the industry continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change.  

Part I: Why ABB Is Important We'll talk about why the shift to an audience-based buying mindset is important for our industry.  

This session will provide a high-level discussion of where we are today, how brands are adopting ABB, and what successes they have had.  

Panelists include:  

 - Sean Cunningham, President and CEO, VAB (Moderator)  

 - David Levy, CEO, OpenAP  

 - Jack Bamberger, Chief Commercial Officer, Amobee  

 - Marci Cohen, VP of Market Research and Insights, Spectrum Reach  

Part II: Focus on Measurement This discussion will focus on measurement.  

We'll talk about how brands are measuring success and which key performance indicators (KPIs) they are optimizing against.  

Panelists include:  

 - Sean Cunningham, President and CEO, VAB (Moderator)  

 - Chris Geraci, Chief Client Officer, AdCuratio  

 - David Ernst, VP of Advanced Television and Digital Analytics, A+E Networks  

 - Stuart Schwartzapfel, SVP of Media Partnerships, iSpot  

Part III: Where Are We Going? In this discussion, we'll talk about where we're going. 

We'll hear valuable insight from those involved in what's next in audience-based buying.  

Panelists include:  

 - Sean Cunningham, President and CEO, VAB (Moderator)  

 - Dave Morgan, CEO, Simulmedia  

 - Gerrit Niemeijer, CTO, Ampersand  

 - Jamie Power, Chief Data Officer and COO of Advanced TV, Cadent  

 - Jessica Hogue, GM of Measurement and Analytics, Innovid

TVOT Live! Spring 2021 will bring together over 100 industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future. The event will provide an unparalleled opportunity not only to hear from—but to interact with—the women and men who are leading our industry into tomorrow.

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