TVOT Live! Spring 2021: Audience-Based Buying in Action with Sean Cunningham
Across the Industry

TVOT LIVE! Spring 2021

Sean Cunningham, VAB President & CEO moderates a 3-part panel on Audience-Based Buying in Action

Audience-Based Buying in Action 

Listen through three conversations, hear the fresh perspectives and first-hand experiences of industry leaders. We'll discuss how to best unlock the potential of audience-based buying, how success is being quantified, and new innovations in how audiences are defined, bought, measured and optimized for impact. As the industry continues to evolve towards a data-driven, audience-first buying approach, hear from those working to enable this change.  

Part I: Why is ABB Important?

This session provides a high-level discussion of where we are today, how brands are adopting ABB, and what successes they have had.  

Panelists include:

Sean Cunningham

President & CEO, VAB

Dan Levy


Jack Bamberger

Chief Commercial Officer, Amobee

Marci Cohen

VP of Market Research, Spectrum Reach

Part II: Focus on Measurement   

How brands are measuring success and which key performance indicators (KPIs) they are optimizing against.   

Panelists include:

Sean Cunningham

President & CEO, VAB

Chris Geraci

Chief Client Officer, AdCuratio

David Ernst

VP of Advanced Television & Digital Analytics, A+E Networks

Stuart Schwartzapfel

SVP of Media Partnerships, iSpot

Part III: Where Are We Going? 

Hear valuable insights from those involved in what's next in audience-based buying.   

Panelists include:

Sean Cunningham

President & CEO, VAB

David Morgan

CEO, Simulmedia

Garrit Niemeijer

CTO, Ampersand

Jaime Power

Chief Data Officer & COO of Advanced TV, Cadent

Jessica Hogue

GM of Measurement & Analytics, Innovid

TVOT Live! Spring 2021 brings together over 100 industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future. The event will provides an unparalleled opportunity not only to hear from—but to interact with—the women and men who are leading our industry into tomorrow.

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