UPFRONT PLANNING RESOURCES
Through Upfront season, marketers are making important decisions about their video investment strategy. Below you’ll find a curated a list of resources designed to keep you informed on topics like convergent TV, cross-platform measurement, audience-first buying strategies and multicultural marketing.
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How should I think about measuring my campaigns? Are there new methodologies I should consider?
How do I know my TV campaign will help deliver on my business outcomes? How have brands used multiscreen TV to drive full-funnel KPIs?
How brand-building drives outcomes for innovative B2B advertisers.
What is Convergent TV and how might it impact how I plan, buy and measure my multiscreen TV campaigns?
The modern consumer's definition of TV.
Getting to know the emerging FAST ecosystem and its audience.
Learn why a streaming component will deliver incremental reach and sharpen your campaigns by understanding how streaming behavior varies by ‘cord status.’
How should I think about targeting? Should I evolve my targeting approach from one that’s demographic based to audience-based?
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.
What are the current demographic trends and how can I develop inclusive media strategies to engage with growing, lucrative and diverse audiences?
What does the competitive landscape look like? What are the fastest growing brands and categories? Which new competitors have entered the marketplace that my brand should be aware of?
Welcome to TV - First Half 2022
See which categories and brands are growing the fastest and take a look at the 16 consumer behaviors influencing the rise of these brands and categories. You’ll also find a complete list of the 315 new national TV advertisers that entered the market in 2021.
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