Across the Industry
2023 12th Annual CIMM Summit
FIRESIDE CHAT
Exposing the Double Standard in Video Advertising
Over the last 10 years there has been a seismic shift of power from marketers to the walled gardens. As a result of this power shift, a glaring double standard on ad campaign transparency has emerged between the walled gardens and multiscreen TV. This deep disconnect in ad practices and standards carries significant implications for campaign efficacy, fraud, brand safety and measurement. In this conversation, Sean Cunningham and Jon Watts discussed this power shift, the resulting discrepancies in ad standards, the risks posed to marketers and how they can reclaim full control of their ad investment.
MODERATOR
Sean Cunningham
President and CEO
MODERATOR
Jon Watts
Managing Director
PANEL
The Smart(er) TV Data Study
Benjamin Vandegrift, VP of Measurement Solutions at VAB, and industry executives discussed how the industry can better collaborate and provide interoperability all in an effort to improve measurement.
MODERATOR
Caroline Horner
Principal Consultant
PANELIST
Benjamin Vandergrift
VP, Measurement Innovation
PANELIST
James Alexander
Product Director, Measurement
PANELIST
Nada Bradbury
CEO
PANELIST
Albert Lau
Senior Director, Media Analytics & Marketplace Intelligence
PANELIST
Tom Morgan
Principal
PANELIST
Richie Hyden
President & COO
PANELIST
Joshua Chasin
Chief Measurability Officer
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