VAB at Cynopsis Big TV Summit 2024
VAB Leading Conversations

2024 Cynopsis Big TV Conference

(+ Bonus Content)

FIRESIDE CHAT

Looking Back, Looking Forward

EXLUSIVE INTERVIEW! This conversation brings you observations on the key trends, dynamics, behaviors and technologies that have shaped our industry in 2024. You’ll also receive valuable guidance on the strategies marketers can employ to drive growth in an increasingly dynamic video landscape in 2025 and beyond.

MODERATOR

Sean Cunningham

President and CEO



SPEAKER

Mike Dean

President




PANEL

The Promise of Contextual TV

We’ll explore the evolution of contextual targeting and its new role beyond just a cookieless solution. Discover top strategies for safeguarding privacy while delivering personalized ad experiences, and learn about Seedtag’s cutting-edge approach to CTV targeting and measurement. We’ll also discuss how AI is transforming media activation, day-zero planning, and overall strategy. Join us to stay ahead in the rapidly changing world of digital advertising.

MODERATOR

Sean Cunningham

President and CEO



SPEAKER

Brian Danzis

President, North America Seedtag




PANEL

What’s New and Happening Now in Addressable TV – And What You Need to Know

Are you interested in learning more about the exciting advancements in Addressable TV? We’ll uncover the latest trends, cutting-edge innovations, and essential insights to help you harness the full potential of Addressable TV. Stay ahead with the newest advancements in Addressable TV technology and learn how to integrate them into your cross-platform strategy and gain insights from industry experts who are leading the way in Addressable TV, sharing practical tips and techniques to enhance your advertising effectiveness and achieve marketable results.

MODERATOR

Danielle DeLauro

Executive Vice President



PANELIST

Bruce Anderson

CEO and Global CTO



PANELIST

Jason Brown

SVP, Chief Research, Officer



PANELIST

Adam Paul

Executive Director




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