ASKING FOR A FRIEND, a virtual series by The Current
Learn more about Incrementality and FAST with Danielle DeLauro and Marianne Vita
Asking for a friend: What is incrementality?
With all the different spaces an advertising campaign goes through, figuring out which channel is most effective can be tough. That’s where incrementality comes in.
Asking for a friend: What is a FAST channel?
Free ad-supported streaming television (FAST) channels are growing in prominence as another way to connect viewers with content in exchange for watching ads. Research firms Insider Intelligence and Omdia estimate the FAST market will be worth $6.1 billion by 2025, a staggering 763 percent increase from 2019.
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