VP, Industry solutions

What is VAB?

We believe in inspiring marketers to think differently.

At our core, we are an insights-driven organization whose mission it is to help marketers make smarter, more educated media strategy decisions. How do we do it?  By writing and marketing insights content on a variety of topics marketers care about such as cross-platform measurement, video consumption behaviors, demographic trends, attribution, TV buying innovation, multicultural marketing, video streaming and device usage. We also develop & speak on panels, write op-eds, produce events and host webinars. Why do we do it?  We want to help advertisers solve their business challenges and drive overall brand growth.

We are a small and nimble organization of curious, friendly, ambitious and passionate employees. We are analysts, strategists, avid cyclists, marketers, world-travelers, researchers, TV-lovers and corn hole champions.

The VAB is supported by our Board of Directors as well as our members such as NBCUniversal, ViacomCBS, ABC Disney, Spectrum, Univision, Cadent, Amobee, iSpot & Discovery to just name a few.  

Learn more about VAB here.

Get to know our co-workers here.

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Position Overview: VP, Industry Solutions

Looking for an opportunity to help transform the TV Industry?

After leading one of the most impactful and visible measurement initiatives of 2021, we launched the VAB Innovation Task Force, formalizing our efforts to modernize TV measurement and shape the new currency.

We are looking to hire a decisive, high-level strategic thinker who will work with our Task Force, a group of smart, collaborative senior-level researchers, to determine the best path to success for each project.

Our Task Force is a select group of the most senior research publisher and distributor leaders in the industry. These leaders will help us set priorities, establish working groups and tackle each issue through a data-driven approach. To ensure we are offering a full market solution, beyond VAB members, working groups could also include measurement providers, brand marketers, agency executives, etc.

Although a base level of TV research knowledge is necessary, this role focuses on utilizing analysis from the Task Force / working groups to create actionable takeaways and a market facing narrative.

This newly created position offers a rare opportunity to foster senior level relationships across every aspect of the TV ecosystem: brand marketers, agencies, measurement providers, publishers, distributors, and industry organizations.

We are looking for a consensus builder who has an innovative mindset and can see multiple solutions to an issue.

Primary Responsibilities:

• Help shape the agenda. Work with CEO & EVP to establish and set priorities and governance for Task Force working groups.
• See the forest, not the trees. You’ll work with the CEO & EVP to use the data, inputs, and advice provided by the Task Force working groups to shape a GTM industry narrative.
• Keep the train moving. Manage all project and deadlines within the Task Force, creating long and short-term plans, including setting targets for milestones and adhering to deadlines.
  
• Build consensus. Smooth friction points to achieve a unified stance on issues.
  
• Look for solutions. Liase with key stakeholders including measurement providers, data & analytics companies, etc, leaning into quality innovation in the TV measurement space.
  
• Track our success. Collaborate with CEO & EVP to establish short and long-term success metrics, connecting granular tasks to longer term objectives.
  
• Stay focused. Make effective decisions when presented with multiple options and opinions in a time-crunched, fast-paced environment.
  

Required Experience:

• 8-10 years minimum of professional experience, within the media or marketing/advertising industry
• Must have a solid understanding of TV measurement (note: you don’t have to be a research guru; data & analysis will be provided by Task Force)
• Must have previous experience building a simple, strategic narrative from data or insights
• Must have previous experience where a high level of organizational, interpersonal and problem-solving skills were necessary
• Must have experience communicating with senior level executives both virtually and in-person
• Must have a self-starter mentality and be able to thrive independently and as part of a larger cross-functional team. Previous startup experience a plus.

Why is VAB different?

• We care about your work / life balance: Summer Fridays, flexible WFH schedule
• We care about your health & wellness: Gym reimbursement (we pay you to work out!), mental health days
• We care about your career path: Direct exposure to the industry's senior leaders provides a rare opportunity to build authentic high-level contacts.
  
• We care about empowering you: As a small organization, all ideas are welcome and we are nimbly able to implement.
• We care about investing in you: Great health benefits and matched 401k
  
• We care about Inclusivity: We walk the talk. We embrace diversity and work hard to foster an inclusive environment.
  
• We win awards: 3 of our female senior leaders won industry awards just in the last year
  

Work for a team that genuinely cares for one another.

This is an NYC based position

If this role describes you and you want to work with us, please apply with your resume and a cover letter explaining why you are the best person for this position to [email protected]. Please put the title of the position with your name in the subject line.

We look forward to hearing from you