VAB is Hiring a Marketing & Social Media Junior Associate
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mARKETING & SOCIAL MEDIA JUNIOR ASSOCIATE

We are looking for a Marketing & Social Media Junior Associate to join our team at VAB to help drive visibility of VAB and our work within the marketing and advertising industry.

What is VAB?

We believe in inspiring marketers to think differently.

At our core, we are an insights-driven organization whose mission it is to help marketers make smarter, more educated media strategy decisions. How do we do it?  By writing and marketing insights content on a variety of topics marketers care about such as cross-platform measurement, video consumption behaviors, demographic trends, attribution, TV buying innovation, multicultural marketing, video streaming and device usage. We also develop & speak on panels, write op-eds, produce events and host webinars. Why do we do it?  We want to help advertisers solve their business challenges and drive overall brand growth. We are a small and nimble organization of curious, friendly, ambitious and passionate employees. We are analysts, strategists, avid cyclists, marketers, world-travelers, researchers, TV-lovers and corn hole champions. The VAB is supported by our Board of Directors as well as our members such as NBCUniversal, ViacomCBS, ABC Disney, Spectrum, Univision, Cadent, Amobee, iSpot & Discovery to just name a few.  

Learn more about VAB here.

Get to know our co-workers here.

We’ve been in the news. Read about that here.  

Position Overview: Marketing & Social Media Junior Associate

Looking for an opportunity to grow your career in a trusted environment and truly make an impact?

This is an exciting role at the VAB that is focused on helping the team communicate key messages to the marketing industry through earned, owned and paid initiatives. This role will include both marketing and social media responsibilities. The position is part of the VAB Marketing & Communications team, reporting to the Marketing and Social Media Manager and supported by the VP of Marketing & Partnerships. We need a bright-minded marketer and skilled communicator who is process-driven with strong organizational skills, attention to detail (very important!) and sense of accountability. The responsibilities of this position will be approximately 75% marketing and 25% social.  

Primary Responsibilities:

  • VAB Insights content is industry renowned. You’ll be helping to execute marketing plans that help to drive awareness and downloads of this best-in-class content.
  • We just redesigned our website! Under the guidance of the marketing team, you’ll be responsible for keeping the website continually updated through back-end CMS logistics, build landing pages, maintain and organize website content weekly.
  • VAB has the ear of the most influential leaders in our industry. You’ll assist in managing our email database and work within MailChimp to set up and execute email campaigns - also conduct email data analysis for marketing automation.
  • Help bring our exciting programs to life. You’ll work with the marketing team to coordinate internal VAB programs and external initiatives including webinars, events, podcasts, conferences, etc. by helping to execute promotions, registrations, recordings, editing & distribution.
  • Track our success. You’ll pull and analyze data & generate reports to see how we’re doing on our KPIs.
  • Get your creative juices flowing. You’ll create marketing materials, presentations, event marketing & sponsorship graphics and social media assets for VAB activities and partnerships.
  • Let’s get Social.
    • Help manage social calendar to schedule and organize content across LinkedIn and Twitter.
    • Assist with paid social campaigns from end to end – campaign set-up, understand algorithms to identify KPIs, perform day-to-day maintenance, optimization, pacing analysis, and track & evaluate performance
    • Help build and grow social media presence by creating unique and compelling content that drives brand awareness, signups to our website and downloads to VAB content  

Required Experience       

  • 1-2 years minimum of professional experience, from media or marketing/advertising industry.
  • Have strong interest and knowledge of the advertising industry and, specifically, the video advertising landscape.
  • Be comfortable working with research, data & analytics.
  • Must have a self-starter mentality and be able to thrive independently and as part of a larger cross-functional team.
  • Must have an understanding of social ecosystem, paid social strategy, ad formats, audience targeting, budgeting and tracking.
  • Graphic design experience- knowledge of Illustrator is a must (and photoshop a plus!).
  • Must possess time-management skills for juggling numerous time-sensitive projects simultaneously.
  • Knowledge of email marketing platforms and website management programs/CMS preferred.  

Why is VAB different?

  • We care about your work / life balance: Summer Fridays, flexible WFH schedule
  • We care about your health & wellness: Gym reimbursement (we pay you to work out!), mental health days
  • We care about your career path: Direct exposure to senior leaders means you’ll have mentors that can support, train and guide you. We promote from within – check out these 3 employees who started their careers at VAB and have advanced.
  • We care about collaboration: Be a part of the VAB Young Leaders Committee to get to know and learn from your peers.
  • We care about empowering you: As a small organization, all ideas are welcome and we are nimbly able to implement.
  • We care about investing in you: Great health benefits and matched 401k
  • We care about Inclusivity: We walk the talk. We embrace diversity and work hard to foster an inclusive environment. Check out our recently produced Diversity Summit, bringing together 30 DEI leaders to inspire fresh thinking and ignite actual change in the workplace, in our lives and communities.
  • We support female leadership: 3 of our female senior leaders won industry awards just in the last year.

Work for a team that genuinely cares for one another.

We are looking forward to speaking with those that are willing to work hard, eager to apply their knowledge, as well as learn new skills.  If this role describes you and you want to work with us, please apply with your resume and a cover letter explaining why you are the best person for this position to [email protected].  Please put the title of the position with your name in the subject line.  

We look forward to hearing from you!

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