VAB's 2024 New year's resolutions for marketers

As we begin 2024, we are excited to kick off the year by empowering marketers with the insights needed to create more effective and impactful marketing strategies for the year ahead.

In this 4-part series, we have distilled the current media trends, innovative marketing opportunities and the proven, winning investment strategies of brands into 4 important pieces of guidance, or “resolutions”, for 2024: 

1. Prioritize Quality: Learn the importance of value when selecting video ad platforms
   
2. Demand Transparency: Learn why questioning your video ad partners is key to brand safety and business growth
3. Embrace Innovation: Learn how utilizing innovative solutions can help marketers gain a competitive advantage
4. Adopt Alternatives: Learn the importance of leveraging and embracing modern measurement solutions