videoamp's vamplify

Vamplify, a VideoAmp Thought Leadership Series, aims to amplify the voices, values and visions for the future of currency and measurement.

As VAB President & CEO Sean Cunningham puts it, “‘change’ is the key word,” as the media industry moves headlong into a bright future for measurement. After over a decade of objective analyses and research into industry trends and issues– from attribution to identity– last year the VAB made it their mission to advocate on behalf of marketers everywhere to open up about the current currency and not just the need for a more durable solution moving forward, but metrics that could help the industry take advantage of a clear growth opportunity as COVID waned. 

In this episode of Vamplify, VideoAmp’s SVP, Marketing Esther Maguire talks to VAB President & CEO Sean Cunningham on how and when his org began socializing to their marketing and agency constituency the economic upside in moving from a panel-based system to a census-based one. 

Preview a snippet of the interview below, and catch the full interview HERE.