Connected TV Advertising Preview: 2023
The Big Picture: Trends and Opportunities in CTV in 2023 - moderated by Danielle DeLauro
Connected TV is the hottest sector of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone, despite significant economic headwinds.
VideoNuze’s third-annual Connected TV Advertising PREVIEW: 2023 (virtual) will feature senior industry executives sharing their thought leadership perspectives and insights on the year ahead for CTV advertising.
The program will include a mix of cutting-edge research, keynote interviews, high-impact panel discussions and case studies. For attendees, CTV PREVIEW will be a must-attend afternoon of high-impact learning about what’s ahead for CTV in 2023.
Connected TV is the hottest sector of the advertising industry, forecast by eMarketer to grow 27% in 2023 to $27 billion in the U.S. alone. Despite significant economic headwinds, CTV continues to enjoy significant advantages by combining the best of TV advertising’s site, sound and motion, with the best of digital advertising’s targetability, interactivity and optimization. Still, many challenges remain. This session will explore all the most significant factors influencing CTV’s evolution in 2023.
Paul Josephsen – Chief Strategy Officer, WMX Content & Media Division @Warner Media Group
- Brian Wieser – Principal, Madison and Wall
- Laura Wu – Head of Strategy and Operations, Beachfront
- Aaron Goldman – Chief Marketing Officer, Mediaocean
- Danielle DeLauro – EVP, VAB (moderator)
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