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White paper: How to Navigate the Search for an Audience Measurement Solution for Advertising

Seven Questions to Ask Yourself as a Streaming Publisher

Partner Insights from Conviva

Streaming video viewership has increased significantly, particularly over the last year. However, when planning a streaming video component to their campaigns, many advertisers have questions about targeting, measurement and attribution.

For streaming platforms, this is why choosing the right audience measurement solution is more important than ever. An audience measurement solution is an actionable data set that supports publishers in targeting audiences, quantifying campaign performance, and evaluating the success of ad campaigns. Audience measurement solutions are essential to helping publishers measure streaming media and also provide advertisers with the insights they need to more effectively make investment decisions. This guide from our partner, Conviva, is a helpful reference walking publishers through seven important questions to ask as they evaluate options to solve for audience measurement in streaming. Criteria include considerations like:

Will the data be standard and interoperable?
Will the data be verified by a neutral, third-party?
Can I control my own first-party data?

Learn more about how publishers can find immediate solutions and future-proof their businesses for changes and challenges

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About Conviva

Conviva is the census, continuous measurement, and engagement platform for streaming media. Powered by our patented Stream SensorTM and Stream IDTM, our real-time platform enables marketers, advertisers, tech ops, engineering, and customer care teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like CCTV, DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED, and WarnerMedia as they unlock the incredible opportunity in streaming media. Today our platform processes nearly 3 trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across 4 billion applications streaming on devices. Conviva ensures digital businesses of all sizes can stream better—every stream, every screen, every second.

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