Direct-to-Consumer companies are investing more in premium content because it drives results.

Earlier this year, our analysis showed that 2024 featured the highest number of DTC brands collectively investing the most amount of dollars into TV ever. 

Why? Because their data and performance prove that premium programming is an incredibly effective medium to advertise their brands within. 

This report quantifies the results of 10 different DTC brand campaigns.

What’s inside the report:

Ten real-world case studies that demonstrate the impact of multiscreen campaigns on mid-funnel metrics, such as branded online search and website traffic.

Why Download?

Get fresh data from brands that:

• Made a ‘big bet’ in premium, signature programming that drove brand curiosity
• Saw success through a short campaign burst
• Turned ‘test-and-learn’ results into ‘heavy-up’ investments
• Increased their TV investment after seeing initial success
• Achieved incremental growth through a sustained presence
• Came back to TV after a hiatus and achieved immediate traffic spikes