COVID-19 Insights
Ad Spend Forecast Round-Up: A Round-Up of the Industry’s Ad Spend Forecasts

Managing the safety realities of the COVID-19 pandemic is challenging, however our industry (like many) is also struggling with its impact on our economy.

In the spirit of keeping you informed and saving you time, we’ve compiled the ad spend forecasts from experts such as MAGNA Global, GroupM and The Myers Report into a short summary.

This summary details:

  • Key U.S. economic indicators such as consumer confidence and employment trends
  • Forecasted ad spend overall
  • Forecasted ad spend by media type

We will update and reissue this forecast summary as new data is released, so check here for updates.

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