COVID-19 Insights
Ad Spend Forecast Round-Up: A Round-Up of the Industry’s Ad Spend Forecasts

Managing the safety realities of the COVID-19 pandemic is challenging, however our industry (like many) is also struggling with its impact on our economy.

In the spirit of keeping you informed and saving you time, we’ve compiled the ad spend forecasts from experts such as MAGNA Global and The Myers Report into a short summary.

This summary details:

  • Key U.S. economic indicators such as consumer confidence and employment trends
  • Forecasted ad spend overall
  • Forecasted ad spend by media type

We will update and reissue this forecast summary as new data is released, so check here for updates.

This VAB Insights content is available to Members only
VAB Insights content is available to all VAB Members and is complimentary to all qualifying marketers.
VAB Members
login to download

Sign up for VAB emails and be among the first to know about upcoming news & events, new report releases and webinars.