Quick Hitter
Welcome to TV: The New Kids on the Block

Over 100 new TV advertisers spend $840M on National TV in 2019.

Over 100 brands launched their first-ever national TV campaigns in 2019 spending $840M, disrupting over 61 different product categories.

But how might the COVID-19 crisis impact these new spenders?

Among these 114 brands are 75 direct-to-consumer brands. These digitally native, outcomes-obsessed brands are turning to TV to talk to and engage more consumers.

Similarly, many of the newly-advertised brands are home goods or delivery services that will likely become more central to our lives as homes become sanctuaries. These include home-fitness brands like Mirror, delivery companies such as Door Dash, Postmates and Shipt, and home goods like Grove, Instant Pot, and Avocado.


In this report, we’ll answer:

  • How much did each brand spend?
  • Which quarters are they most active?
  • How does a brand’s life-stage influence its TV spend?


To see which brands are spending and hear what their leadership is saying about their investment, download the report.

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