What is Convergent TV and why is it happening?
Insights: Marketer FAQ

What is Convergent TV and why is it happening?

Part of our 4-part Convergent TV Marketer FAQ Series

Insights series to help you plan, buy, and measure campaigns in a Converged TV world.

To kick off VAB Convergent TV Week we shared 4 original Marketer FAQ Insights releases, each answering a common question that marketers have when developing Convergent TV campaigns.

In this piece, we answer the question “What is Convergent TV and why is it happening?”

To view the additional insights releases, simply click on the titles below:

What is Convergent TV? Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. 

Why does this matter? For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. It also impacts, of course, how campaigns are sold and measured.

Check out the complimentary Convergent TV Week INSPIRE Webinars!

Hear directly from those who are involved in ensuring the success of Convergent TV campaigns. Get guidance, best practices, and other advice for marketers as you plan, buy and measure video campaigns. Learn more and watch here.

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