Doubling Down

Did you know that Facebook, Amazon, Apple, Netflix and Google (FAANG) collectively spent over $2 billion on U.S. TV advertising in 2018?

Together, this reflects a more than doubling of their annual investment versus only three years ago.

To put these expenditures into perspective, FAANG collectively now rank as the  No. 2 TV spender in the U.S. behind only Procter & Gamble. This brief analysis shows how the major tech giants are doubling down on their TV investments.