Doubling Down
Insights: Quick Hitter

Doubling Down

Exploring Tech Giant's (Facebook, Amazon, Apple, Netflix, Google) Investment in TV Over The Last Four Years

Did you know that Facebook, Amazon, Apple, Netflix and Google (FAANG) collectively spent over $2 billion on U.S. TV advertising in 2018?

Together, this reflects a more than doubling of their annual investment versus only three years ago.

To put these expenditures into perspective, FAANG collectively now rank as the  No. 2 TV spender in the U.S. behind only Procter & Gamble. This brief analysis shows how the major tech giants are doubling down on their TV investments.

Get Immediate Access To Our Content

You have questions. We have answers.

Get immediate access to our Insights library.