The digital giants of Facebook, Amazon, Apple, Netflix and Google (FAANG) have repeatedly increased their investment into TV advertising.
In 2018 FAANG collectively would now rank as the #2 TV spender in the U.S. behind only Procter & Gamble.
These digital-native companies who understand the effectiveness of the TV platform have continued to invest more. With Facebook about to launch a new TV campaign and the other companies continuing to invest, will FAANG be the biggest TV advertiser in 2019?
Watch our video detailing the rise of FAANG as a TV advertiser over the last decade.
The Evolution of FAANG TV Spend
Their Decade Long Rise to the #2 TV Advertiser
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