Engaging Black Consumers

Inspiration for marketers creating a modern, relevant and authentic marketing approach.

Black History Month is a time to recognize the contributions the Black community has made to our society and culture. For marketers, it’s also a time to assess your marketing approach to ensure your brand is engaging with the community in an inclusive, relevant and authentic way.

In this A Fresh Take On we shine a light on Black consumers’ significant spending power and offer marketers specific ways to best engage them. From creative messaging to media mix to programming, we share with you what’s proven to be the most meaningful and likely to drive business outcomes.

For inspiration on creating a modern multicultural marketing approach, download A Fresh Take On Engaging Black Consumers.