Programmatic TV Advertising Ecosystem Overview​

Programmatic is comprised of many tools, platforms and solutions that enable marketers to access premium TV inventory in an automated way.

Download now to explore and see examples of key components within the programmatic TV ecosystem, including:

1. Ad Exchanges
2. Demand Side Platforms (DSP)
3. Supply Side Platforms (SSP)
4. Ad Servers  
5. Ad Tech Platforms