Understand how top brands invest in TV—and how you can too
With over $88 billion invested in premium video, advertisers across major industries use TV to engage and reach audiences where they are. In this report, we break down national TV spending across 12 key categories: Automotive, Business, CPG, Entertainment, Health & Wellness, Home Improvement, Insurance, Pharma, Restaurants, Retail, Telco & Tech, and Travel.
What’s Inside the Report?
- Top spenders in each industry: Get the data on how category leaders allocate TV budgets
- Top 30 networks & channels by spend: See where and how much advertisers in each category are investing
- Daypart & day-of-week trends: Gain deeper insight into media buying patterns across industries
Why Download?
Learn from top brands to either help your clients or boost your own strategy! You’ll discover pockets of opportunity to refine and expand spending strategies. Plus, use this report as actionable intelligence to reinforce the value of premium video in today’s advertising landscape.
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