VAB Setting the Screens Week

Welcome to our summer Setting the Screens Week!

Our summer “Setting the Screens Week” offers updated looks at important topics throughout the industry, such as the opportunity for marketers to take advantage of the growth of CTV advertising, how audio podcasts compliment video viewing and how stay ahead in a cookieless world. Download the the pieces below to learn more about these topics:

• The Growth of CTV Advertising - Learn how marketers are integrating audience-based buying strategies within CTV campaigns to drive greater brand awareness and positive business outcomes 
  
  
• How Audio Podcasts Complement Video Viewing - Explore the complementary relationship between podcasts and video viewing and share the reach and engagement opportunities for marketers. 
  
  
• Data Driven Opportunities in a Cookieless World – Understand how the phase-out of tracking cookies will affect marketers’ ability to track consumers along with the platform and tools that can motivate consumers to share their data in exchange for a better ad viewing.