Streaming's Strategic Advantage: Precision. Scale. Results
As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale—it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across the funnel, and create lasting impact in a competitive media landscape.
- Precision + Scale, Redefined – Discover how streaming uniquely blends mass reach with data-driven targeting, giving brands the ability to engage audiences with both breadth and accuracy.
- Brand Storytelling That Sticks – Learn how premium streaming environments create contextual relevance and memorable narratives that strengthen brand equity while driving measurable outcomes.
- Full-Funnel Impact – See how leading marketers are leveraging streaming to influence consumer behavior at every stage of the journey—delivering short-term performance and long-term growth.
The Retail Media Revolution: Driving Outcomes Beyond the Cart
Previous year’s VAB panels on Retail Media were top sessions at AWNewYork. So this year, we're back with fresh insights and forward-thinking strategies as Retail Media Networks continue to evolve. Learn how leading brands are leveraging next-gen retail partnerships and data-driven media activations to influence key mid-funnel metrics—like ad engagement, brand consideration, purchase intent, and consumer actions. Discover how to harness the full potential of Commerce Media in an increasingly outcome-focused world.
- Driving Impact Past Purchase – Uncover how Retail Media is evolving from pure sales-driving to influencing critical mid-funnel metrics like engagement, consideration, and intent.
- Next-Gen Partnerships – Learn how brands are activating data-driven collaborations with Retail Media Networks to maximize both performance and brand growth.
- The Future of Commerce Media – Get ahead of the curve with insights on what’s working today—and what’s coming next—in an outcome-focused retail landscape.
Premium Video’s Exponential Traffic Growth...w/ One Flaw: Defective Currency
The overwhelming bold-line proof of truly premium ad video’s apex ability to drive exponential customer traffic into Google Search, DTC e-commerce sites and the full funnel is getting bolder with each passing quarter, and the VAB has the hard stats & novel insights to show scaled consumer groups being transformed into motivated customers in dramatic ways…but 2025 has seen one big weakness in the marketer’s ability to seize all that momentum: “new” currency by a legacy provider suddenly sees a big decline in premium video impressions supply… and there’s strong belief those new data declines are a new currency defects vs. new legit declines - the VAB sorts out the real facts in this compelling “state of” REAL exponential traffic-driving.
- Unlock Proof of Premium Power – See the bold data showing how premium video is driving exponential customer traffic across Google Search, DTC, and the full funnel—transforming scaled audiences into motivated buyers.
- Spotlight the Blindspot – Understand the hidden challenge: how a “new” legacy currency may be undercounting impressions, creating artificial declines that mask premium video’s true performance.
- Get the Real Story – Walk away with the facts and insights you need to cut through the confusion, separate defects from reality, and confidently capture the full momentum of premium video in 2025.
Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement
Sports remain one of the last bastions of truly engaged, appointment-based viewing—and with that comes unmatched opportunities for brands. But in today’s data-driven landscape, success means more than just visibility. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms fuels full-funnel results. Learn how brands are translating fan passion into outcomes like brand consideration, purchase intent, and long-term loyalty. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.
- Harness the Power of Fandom – Discover how brands are turning the emotional intensity of sports fans into measurable business impact across the funnel.
- From Passion to Proof – See how advanced measurement tools and real-time engagement metrics are quantifying the true value of sports marketing.
- Drive Loyalty & Outcomes – Learn strategies to translate cultural relevance into long-term results like brand consideration, purchase intent, and enduring customer loyalty.
The Power of Premium Video: Marketing Principles in Action
In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results. We’ll explore how the foundational principles of marketing—like capturing quality attention, building long-term memory structures, and driving emotional connection—are amplified through premium video environments. Industry experts will share insights and case studies that demonstrate why not all video is created equal—and how investing in trusted, high-quality content delivers measurable outcomes across the funnel.
- Quality Attention that Lasts – Learn how premium video environments amplify core marketing principles by capturing attention and building long-term memory.
- Brand Storytelling That Sticks – Discover how trusted, high-quality content drives stronger brand perception, emotional resonance, and full-funnel results.
- Full-Funnel Impact – See real-world case studies that show why not all video is equal—and how premium investments deliver measurable business outcomes.
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