2024 Beet Retreat in San Juan
EXCLUSIVE INTERVIEW
Agencies & Brands Can’t Agree On Premium Video Definition, Fraud Risk: VAB Research
The Beet Retreat is always an occasion when all sides of the advanced video and TV advertising industry can come together to share best practice. But research VAB presented at this year’s Beet Retreat San Juan suggests advertisers and their agencies are not on the same page. VAB commissioned research to understand what both sides think constitutes “premium video”.
FIRESIDE CHAT
Redefining the CTV Marketplace
Audience fidelity in connected TV is reshaping the marketing landscape. The application of data is transforming the way brands invest in media, expanding the use cases for CTV. John Halley, President of Paramount Advertising, discusses the evolution of CTV as a performance marketing vehicle in this dynamic conversation.
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MODERATOR
Sean Cunningham
President & CEO
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SPEAKER
John Halley
President
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FIRESIDE CHAT
Hispanic Culture and Influence – Measuring the Impact of America’s Growth Engine
U.S. Hispanics are an economic powerhouse, and now more than ever, it’s time to meet the moment with this fast-growing population. The introduction of big data currencies is a massive step forward in ensuring multicultural audiences are accurately represented within audience measurement, and this was made even more apparent following this year’s Super Bowl. This conversation will address what happens when brands take an in-culture approach in reaching the Hispanic audience on a national stage, and how using big data to measure audiences across this and ALL video buys shows the true impact of America’s growth engine.
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MODERATOR
Sean Cunningham
President & CEO
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SPEAKER
Donna Speciale
President of U.S. Advertising Sales and Marketing
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SPECIAL PRESENTATION
Why Aspire to One Fully Lit Transparency Ideal?
VAB shared insights from an Ad Perceptions study that was the first time shown in San Juan; the clear thesis is that the entire buy/sell video ad marketplace rises considerably with full transparency.
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PRESENTED BY
Sean Cunningham
President & CEO
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PANEL
From SVOD to Ads Everywhere
In the quest for greater profitability, streaming platforms are doubling down on ad-supported content. From the evolution of AVOD to the emergence of FAST channels and premium ad-supported TV streaming services, including sports, join buyers and sellers who will delve into the latest trends and hurdles shaping the next wave of ad-supported streaming.
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MODERATOR
Sean Cunningham
President & CEO
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PANELIST
Jeni Gardner
VP, Media Platformst
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PANELIST
James Kreckler
SVP, Digital Media Sales
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PANELIST
Zach Joiner
CTV Business Development
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