Addressing The Truth
Insights: Video

Addressing The Truth

Combating Myths in Addressable TV

Myth: Addressable TV Delivers Only Lower-Funnel Results 

Reality: Addressable TV Delivers Business Outcomes Through The Funnel

As a complement to our marketer’s guide, Address For Success, this short video busts myths about Addressable TV and highlights its ability to drive consumer awareness, interest & action through the purchase funnel, featuring real-world case studies across categories such as travel, finance and automotive.

For an in-depth look at our findings, click here to download the full Marketer’s Guide or watch the webinar recording.

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