Quick Hitter
Spotlight on Affluent Moviegoers: An Engaged Audience Who's More Likely to Take Action Based on Cinema Advertising

With greater disposable income, affluent moviegoers are an attractive audience for advertisers.

They are much more likely than the average adult to seek out movie theaters that offer premium amenities, like reclining seats, in-theater dining and alcoholic beverages.

Almost half are also likely to engage with advertisers either through pre-show content—such as interactive polling, games and trivia—or directly on a brand’s website through their mobile phone after seeing an advertisement.

This engagement turns into action, powered by the strength of cinema advertising, as over half of affluent adults are likely to shop, dine out or purchase a product they see advertised in a movie theater.

This report details the engagement and action demonstrated by affluent cinema audiences.

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