Begun, The Streaming War Has
Insights: Quick Hitter

Begun, The Streaming War Has

A Look At What's Ahead For On-Demand Platforms

Streaming is experiencing tremendous growth across the population. Begun, The Streaming War Has.

In this brief report, we take a deeper look at what’s on the horizon within the streaming landscape as a series on new, high-profile ‘direct-to-consumer’ platforms get set to cause the largest disruption in on-demand video since the introduction of Netflix and Hulu.

With the explosive launches of Disney+ and Apple TV+ and the anticipated upcoming releases of premium video distribution platforms like Peacock, HBO Max and Discovery, consumers are flooded with more choice than ever. While 66% of streaming adults currently subscribe to 1-2 services and another 28% subscribe to 3-4 services, two-thirds of consumers are looking to add at least one more subscription service to their line-up in the next year.

Within this streaming surge, ad-based VOD is projected to experience 22% compound annual growth through 2024.

To learn more about the evolving landscape and tremendous growth of streaming, download the report below.

Begun, The Streaming War Has

Begun, The Streaming War Has

A Look At What's Ahead For On-Demand Platforms

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