In this brief report, we take a deeper look at what’s on the horizon within the streaming landscape as a series on new, high-profile ‘direct-to-consumer’ platforms get set to cause the largest disruption in on-demand video since the introduction of Netflix and Hulu.
With the explosive launches of Disney+ and Apple TV+ and the anticipated upcoming releases of premium video distribution platforms like Peacock, HBO Max and Discovery, consumers are flooded with more choice than ever. While 66% of streaming adults currently subscribe to 1-2 services and another 28% subscribe to 3-4 services, two-thirds of consumers are looking to add at least one more subscription service to their line-up in the next year.
Within this streaming surge, ad-based VOD is projected to experience 22% compound annual growth through 2024.
To learn more about the evolving landscape and tremendous growth of streaming, download the report below.