The Esports Report
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The Esports Report

The ‘Area of Effect’ for Marketers

Esports is one of the fastest-growing, content-driven video platforms in the U.S. today and is experiencing double-digit annual growth in audience and revenues globally.

With a millennial male skew, esports delivers a passionate, multidimensional, highly desirable audience. These fans are highly engaged with content across screens, including television, where esports engagement has grown significantly over the past year alone.

This guide is designed for both the relative novice who wants to learn more about the esports ecosystem and the industry pro who desires a greater understanding of fan behavior, multiscreen engagement and growth in advertising opportunities.

Esports growth in multiscreen engagement is real, just check out some of the stats below:

  • Over 18 billion minutes are spent online monthly with gaming platforms, an increase of 74% vs. 2017.
  • 300+ hours of esports TV programming aired during the 2017-18 broadcast season, up 46% vs. the prior season.
Gaming Has Some of the Highest Engagement Across Digital Platforms
Esports Advertising Drives Consumer Action Across the Purchase Funnel

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