With a millennial male skew, esports delivers a passionate, multidimensional, highly desirable audience. These fans are highly engaged with content across screens, including television, where esports engagement has grown significantly over the past year alone.
This guide is designed for both the relative novice who wants to learn more about the esports ecosystem and the industry pro who desires a greater understanding of fan behavior, multiscreen engagement and growth in advertising opportunities.
Esports growth in multiscreen engagement is real, just check out some of the stats below:
Click below to watch the webinar accompanying this marketer's guide!