This analysis looks at the audience comparison for each Thursday Night NFL game based on several comparable metrics between Amazon’s livestreaming and linear TV, including unique viewers, average minutes per viewer and average minute audience.
Key takeaways from the NFL’s in-game Amazon streaming compared to the TV telecasts:
Amazon Delivered an Average Audience of 500K People During the 2018 Season…
…But Amazon Was No Match Against the Over 14 Million Average Audience Delivered by the Perennial Champs: Television
On average, linear TV viewers watched for 40% longer than streamers who watched on Amazon digital properties.