Quick Hitter
What’s the Spread?: NFL on Amazon In-Game Stream vs. TV Audience Comparison

Are you curious to see how Amazon in-game stream audiences stacked up against linear TV for NFL Thursday Night Football games in 2018?

This analysis looks at the audience comparison for each Thursday Night NFL game based on several comparable metrics between Amazon’s livestreaming and linear TV, including unique viewers, average minutes per viewer and average minute audience.

Key takeaways from the NFL’s in-game Amazon streaming compared to the TV telecasts:

Amazon Delivered an Average Audience of 500K People During the 2018 Season…

  • In addition to Amazon Prime Video, NFL game streaming was also available for the first time on Amazon’s livestreaming video platform, Twitch.
  • Globally, Amazon’s streaming can now be accessed in over 200 countries and territories.

…But Amazon Was No Match Against the Over 14 Million Average Audience Delivered bthe Perennial Champs: Television

  • U.S. TV’s average minute audience across the 11 comparable Amazon-streamed games was 29x larger than Amazon’s global audience.
  • Linear TV delivered a much larger, more engaged audience across every comparable game.
  • On average, linear TV’s unique reach was 37.8 million people (P2+) per game, while Amazon’s reach was only 2 million.

On average, linear TV viewers watched for 40% longer than streamers who watched on Amazon digital properties.

NFL TNF Season Summary
Amazon vs. Linear TV
NFL TNF Game Analysis
Amazon vs. Linear TV
Download the Insights content below
VAB Insights content is available to all VAB Members and is complimentary to all qualifying marketers.
VAB Members

We are pleased to offer our members a two-week early access period for this Insights content.

login to download
Marketers

Marketers are welcome to this complimentary Insights content

login to download

Sign up for VAB emails and be among the first to know about upcoming news & events, new report releases and webinars.