Many marketers have asked: To what degree are audiences viewing NFL games on the Amazon streaming platform vs. viewing on linear TV? To help answer this question, VAB analyzed the viewership figures of seven Amazon-streamed Thursday night NFL games and compared their average audience size and engagement (minutes viewed) to the linear TV audience for those same games.
Here are the 3 Insights Essentials from What’s The Spread? For additional detail and insights, download the full insights report.
For more detail on the individual games as well as year-over-year trends, download the report, What’s The Spread.