Expanding the Creator-Verse: Why Digital Creators Are Embracing Premium Video Platforms
Insights: Marketer's Guide

Expanding the Creator-Verse: Why Digital Creators Are Embracing Premium Video Platforms

Built from a custom survey of US consumers, learn how these powerful partnerships are driving new outcomes for marketers and boosting the personal brands of creators.

When creators and Premium Video Platforms work together, brands win.

Creators aren't just faces you scroll past anymore — they're now a common tool within brand marketing.

'To learn more about the evolving creator landscape, we surveyed U.S. consumers ages 16-74 via Hub Entertainment Research to reveal how they view digital creators, why these partnerships are boosting creator credibility, and how brand outcomes are being influenced along the way (pun intended).

You'll get these insights: 

  • How creators are evolving from social media personalities to bona fide media moguls 
  • The challenges brands and creators face around quality, measurement, stability, and more 
  • How Premium Video Platforms are uniquely positioned to meet the growing needs of creators, marketers, and their audiences 
  • How these platforms can amplify creator credibility and brand influence

Why Download?

Get a closer look at the creator-verse, and the exciting opportunities being created for brands when Premium Video Platforms partner with them.

Here's a Sneak Peek:

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