Fandoms flock to the cinema for a sense of community

Where’s the best place to tap into passionate audiences? The movies. 

With younger audiences embracing fandoms like never before, marketers have a prime opportunity to build their brands and drive results.

This report shows you why.

You'll learn:

• How consumers are defining cultural identity and how brands are taking advantage
• The eight key fandoms dominating younger audiences, from horror and anime to animation
• How cinema drives community for passionate fandoms
• The upcoming releases that brands can use to join cultural moments

Why Download?

Get the data, insights, and strategies behind the power of fandoms for marketers and learn why cinema is a powerful way to engage these audiences.