Cinema is charting a path for growth.
As the most popular form of “away from home” entertainment, movie theaters are seeing a new wave of growth – backed by a steady pipeline of theatrical releases, premium in-theater experiences, and an audience that’s active, affluent, and engaged.
In this report, VAB explores the 20 biggest trends fueling cinema’s resurgence – and why brands should pay attention.
What’s inside the report?
- Blockbusters are back: $50M+ opening weekends have more than doubled since 2021
- Experiences that elevate engagement: 77% of moviegoers have watched a movie in a premium format like IMAX
- Audiences that deliver value: Moviegoers are young, affluent, and spend 28% more annually vs. non-moviegoers
- Advertising that sticks: Cinema ads now outperform pre-pandemic levels in recall and attention, with double-digit gains across formats
Why download?
Whether you're looking to connect with engaged consumers or showcase cinema’s rising value in the media mix, this report delivers the must-know trends to understand why cinema outperforms in scale, engagement, and audience ROI.
Here's a sneak peek:
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